How To Become A Brand Ambassador

How to become a Brand Ambassador

How do I become a brand ambassador? Is a question I get asked very frequently. During my blogging career I’ve had the pleasure of being a brand ambassador for many national and international brands. So I thought I’d share some of my thoughts on what a becoming a brand ambassador means and my tips on how you can become one.

A brand ambassador acts as a representative for the brand to the public.  There’s no one magic thing you can do in order to become a brand ambassador, but there are lots of things you can do to put yourself in the best possible position.

  • Be yourself

Write about the things you love, in your voice and be authentic. You want people and brands to identify with the real you and you want to secure a partnership with a brand that’s a good fit and that you will enjoy working with, so there’s no point in not showing the real you.

  • Share your passion

Brands like working with people who are passionate about things they love and who can then shout about their brand in the same way. Sharing your passions and creating exciting content will stand you in good stead.

  • Create great content

Think of showing brand what you can do with every post you write, even if it’s not sponsored.  Use your posts to show your skills, whether it’s lovely photos, brilliant writing or creative ideas, every time you write a post you have a chance to show off.

  • Be professional

This should go without saying, but every time you deal with a brand be professional, deliver on your agreements and take pride in doing the best job you can.  Every business you deal with could potentially want a brand ambassador in the future, so make your interactions count. Don’t get drawn into any negativity on social media and don’t moan.  No-one likes a moaner and brands certainly don’t want to work with someone who moans in every post.

  • Be consistent

Brands are looking for a reliable brand rep and someone who can project a consistent message. If you post every day for a week and then not for a month, the brand may think that’s how you will represent them too, and will be put off.  Also be consistent in your message and in your voice/tone.

  • Build your social networks and presence

Building your social media following takes time, but a large and engaged following is what brands would love with regards to their brand ambassadors.  The key is engagement though.  Interact on social media, comment on other blogs and then people will comment on yours too.  This engagement is really appealing from brands and is one of the major pulls that us bloggers have over more traditional advertising.

Next Steps?

So you have worked on all of the above, what next?

  • Write a wish list of brands you would love to work with.
  • Show them why they need to work with you.
  • Interact with the brand on social media – but don’t stalk!
  • Write about the brand and tag them.
  • Be careful who you work with.  Working with every brand under the sun, might appear a little disingenuous to a brand who are looking for a long-term relationship.
  • Be confident and pitch to the brand.

Been approached?  What to consider.

It is really flattering to be asked to become a brand ambassador, but you need to make sure it is the right move for you before you accept.

  • Do you love the brand?  It will be hard work to promote a brand that you don’t love.
  • Is the deal exclusive? If it is, then you need to ensure you are not cutting out lucrative future opportunities.
  • What do they want from you?  Is it fair, how many posts do they want, what social media?, attendance at events?, will they cover your travel if they expect you to be there.
  • What do you receive in return?  Is there a fee or payment in goods?  Is it worth it for the number of posts they expect?
  • Is it worth it?  Is the brand a good fit for you and do you get enough in return for your promotion of the business?

I hope this has given you something to think about on your quest to become an ambassador. I would love to know if these tips help you secure a partnership with a brand in the future.

How would you love to be a brand ambassador for? What tips would you have for anyone who wants to become a brand ambassador.

 

How To Become A Brand Ambassador

Comments 61

  1. Thanks so much for posting this. I’ve never done branding and had nowhere to start. I think I need to still build up my social media first, but now I know what they’re looking for so thank you 🙂

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  3. Fab post again Aby, you always post great tips. I’m really trying to improve my blog and become more professional in my approach to blogging & a brand ambassador is something I’m going to aim for too x

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  7. Such amazing tips as always huni-confidence is def key when approaching brands and it’s so important to be yourself too. Thank you xxx

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  9. Thanks for sharing! I was recently approached by a company to do a sponsored post and even though I was flattered I somehow didn’t love the idea of what they wanted me to promote. Guess integrity is the best thing to go for. I’ll search your blog but if you have any more advice on promoted posts etc I’d love to read it! x

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  11. Some great tips here. Definitely things that I can work on for the future and maybe obtain some ambassadorships myself. Thanks for sharing Aby #sharewithme

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  12. Another brilliantly informative post. Thanks Aby, I’m not at this stage yet, as I’m just working on being a consistent blogger at the moment, but I will be coming back to this in the future for sure xxx #sharewithme

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  15. Super tips Aby! As always you absolutely nail it. Thanks so much for sharing, some brilliant pointers here. xxx

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  16. Fab tips, Aby, and a few things there I’d not considered!! I love being a brand rep, I’ve worked with a few people in my time and even turned a few down as they weren’t quite right or were asking for a lot in return for not so much! I find working like this is a much better fit as the full project requires planning and gives me a direction, not to mention a more stable income! I’ve also pitched a few times and a couple successfully, others not!! Loved it! xx

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  17. Thanks for the fab advice Aby. Only a few bloggers seem to share how to get started with brand representation so this is great.
    Im a newbie blogger… literally started this week. Please check out my page and comment on any posts if possible. cococandyfloss.com

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  18. Great post as always. I don’t think I’m consistent enough to be a brand ambassador but I’m super jealous of Hannah’s Protest deal! #thelist

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  24. Excellent tips – especially the bit about not moaning and to be picky about who you chose to ambassador for. Now I just need to find a brand who love a moaning doctor who’s not that picky…#the list

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  27. Ahh as always Aby you give the best advice and guidance. Great post hun. Thanks for linking up to Share With Me I hope you are enjoying my blog hop and thanks for all the linky support! #sharewithme

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      I hope it helps honey, but I am sure you don’t really need the advice, you are doing very well x

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  30. Great advice. Brand stuff isn’t something I’ve thought about as I’m still building my blog, but maybe something to consider for the future.

    Congratulations! #thelist

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  31. I only searched the other day for a post about this! This is very informative and I’m sure will be helpful for lots of bloggers out there. Thank you! #TheList

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  32. Being yourself I think really is the key isn’t it -It’s your personality that attracts the brands in the first place after the social/seo metrics have done their thing

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  33. Great post with some useful advice. I guess I still have a long way to go before I get to that stage (if I ever do!)… First I need some followers! I need to work on writing regular posts, revamping my design, building up my social media, finding my voice, etc.
    Thanks for sharing in #TheList

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  34. Hi,
    Nice to meet you! What a fantastic post full of amazing tips!! It is perfect for a newbie in blogging like me to learn all of this. Thank you so much for sharing. xx

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  35. Thank you for sharing your tips Aby – i have taken notes! I would love to be a Brand Ambassador one day. That is a focus of mine and to build my consistency of when i publish posts. #thelist

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  36. Great tips – thank you! Do you mind me asking what program you used to add the caption to the main photo in your post? I need to start being more creative with my pics and this one looks great! Thanks 🙂

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  37. Great post – Id love to be a brand ambassedor for someone, I love all of these ideas and have a few things I shall set to work on in hope to accomplish this goal x

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  38. This is helpful, I wish I’d seen this earlier in the week, but it’s good to look and read and know that I followed the guidelines. Thanks for posting Aby x

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  40. These tips are great Aby. Very clearly set out and it makes me feel bolder. I’ve taken the first few steps already and have started pin pointing companies I reaaally love. I’ve written a few posts using their products and shared them. Now, I need to keep that up and improve my blog authority so I’m irresistible!! Thanks for your help and guidance. x

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  41. Thanks for all the fab info, I’m still probably miles away from this stage, if I do ever get there but it’s good to know! xx

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  42. Thanks for sharing these great tips Aby. With your permission we would love to direct Blogger Brand Rep Mums to your website to find valuable information and courses once we launch Brand Reps UK.

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  44. Thanks for this post! I can’t wait for your workshop! I’m just getting started working with brands, and I’ve never even thought about being a brand ambassador. #thelistlinky

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  45. The hardest part for me is working out whether it should be paid or not. I’ve just been asked to work with a brand for a great event which I can actually make, with the prospect of working as an ambassador down the line. The only long term one I’ve done, they staged a few per blog post which was low value but minimal work plus the use of the product, but it’s certainly a need to assess what’s on offer for the work #thelistlinky

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  48. Totally agree with your tip about not working with every brand, it is certainly better to be picky and then you can work harder for them. I haven’t been offered and ambassador role yet but will definitely bear these tips in mind. #thelistlinky

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  50. This is great – at the moment I’m working as an ambassador for innocent drinks & Huggies Little Swimmers – they came to me so my next step is to pitch to some brands myself! #thelistlinky

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